2018-2026 Audi Q8 SUV Data privacy User Manual
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Data privacy for Your Audi Q8 SUV First Generation (2018-2026)

Data privacy  
Your vehicle is equipped with electronic control  
modules for various vehicle systems such as the  
airbags. These vehicle control modules store data  
while driving normally that is required by an au-  
thorized Audi dealer or authorized Audi Service  
Facility for diagnosis and repair purposes. Only  
certain types of data are recorded for a very short  
period of time if a control module has detected a  
system event. No noises, conversations, or im-  
ages inside the vehicle will be recorded.  
Data privacy  
Privacy notice  
You can find information about data privacy on-  
line on the Audi website for your particular coun-  
try or sales region, or in the vehicle MMI.  
Applies to: MMI: Select on the home screen: SET-  
TINGS > General > Legal notes > About Audi  
connect.  
The data may include information such as the ve-  
hicle speed, the direction of travel, and informa-  
tion about the brake system, or also the behavior  
of the restraint system in the event of a collision.  
The stored data can be exported and downloaded  
with special devices, which must be connected di-  
rectly to the vehicle.  
Image recording  
Surrounding area monitoring  
Applies to: vehicles with surrounding area monitoring  
The functionality of the park assist plus requires  
detecting and evaluating the vehicle's path. This  
is done by cameras installed permanently on the  
vehicle that detect objects in the vehicle's sur-  
roundings (such as obstacles or guard rails). The  
live images from the cameras are transmitted to  
the applicable control module.  
On Board Diagnostic System (OBD)  
There is a diagnostic connector port in the driv-  
er's side footwell to read out the various control  
modules and the event data recorder. Data re-  
garding the function and condition of the elec-  
tronic control modules is stored in the event  
memory. Only have an authorized Audi dealer or  
authorized Audi Service Facility read out and  
clear data from the event memory.  
The camera images are transferred to the respon-  
sible control module for processing and may be  
stored, depending on vehicle equipment. The  
control module analyzes the current camera im-  
age using image evaluation software. This image  
evaluation software detects anonymized techni-  
cal measurements, such as distances to objects.  
The control module evaluates these technical  
measurements and makes it possible for the as-  
sist systems to control the vehicle as needed.  
WARNING  
Incorrect use of the connection port for the  
On Board Diagnostic System can cause mal-  
functions, which can then result in accidents  
and serious injuries.  
Only allow an authorized Audi dealer or au-  
thorized Audi Service Facility to read out the  
data.  
Data storage  
Vehicle control modules  
Crash data recorder  
Event Data Recorder  
This vehicle is equipped with an Event Data Re-  
corder (EDR). The main purpose of an EDR is to  
record, in certain crash or near crash-like situa-  
tions, such as an airbag deployment or hitting a  
road obstacle, data that will assist in understand-  
ing how a vehicle's system performed. The EDR is  
designed to record data related to vehicle dy-  
namics and safety systems for a short period of  
Fig. 195 Driver's side footwell: connection port for the On  
Board Diagnostic System (OBD)  
320  
Data privacy  
time, typically 30 seconds or less. The EDR in this  
vehicle is designed to record such data as:  
by ESC, ABS, Audi pre sense, etc.), and assist sys-  
tem settings (such as speed settings).  
How various systems in your vehicle were oper-  
ating;  
Special devices and access to the vehicle or to the  
ASM are necessary in order to read the data from  
the ASM memory. In addition to the vehicle man-  
ufacturer, third parties such as law enforcement  
authorities can also read and analyze the stored  
data if they have access to the vehicle or to the  
ASM.  
Whether or not the driver and passenger safety  
belts were buckled/fastened;  
How far (if at all) the driver was depressing the  
accelerator and/or brake pedal; and,  
How fast the vehicle was traveling.  
These data can help provide a better understand-  
ing of the circumstances in which crashes and in-  
juries occur. NOTE: EDR data are recorded by your  
vehicle only if a non-trivial crash situation occurs;  
no data are recorded by the EDR under normal  
driving conditions and no personal data (e.g.  
name, gender, age, and crash location) are re-  
corded. However, other parties, such as law en-  
forcement, could combine the EDR data with the  
type of personally identifying data routinely ac-  
quired during a crash investigation.  
Data usage  
Audi can read out the information stored in the  
data memories or similar data, or give this infor-  
mation to third parties, especially in the follow-  
ing situations:  
If the vehicle owner or lessee agrees  
If there is an official request from the police  
If a court or authorities request it  
If legally permitted, Audi can also use the data  
for analysis of vehicle operation and safety per-  
formance or provide this data to third parties for  
research purposes.  
To read data recorded by an EDR, special equip-  
ment is required, and access to the vehicle or the  
EDR is needed. In addition to the vehicle manu-  
facturer, other parties, such as law enforcement,  
that have the special equipment, can read the in-  
formation if they have access to the vehicle or the  
EDR.  
1)  
Data memory for autonomous driving  
Applies to: vehicles with data memory for autonomous driv-  
ing  
When park assist plus is active ðpage 184, data  
is stored in a memory in the vehicle. This data is  
encrypted and is continuously overwritten by  
more current data after a few seconds. The data  
is erased when the ignition is turned off.  
Assist system monitor  
This vehicle is equipped with an Assist System  
Monitor (ASM). The ASM collects data that is not  
stored by the EDR in the event of an accident. The  
main task of the ASM is to make it possible to un-  
derstand the role and the behavior of the assist  
systems in these accident situations. In addition  
to the data that the EDR stores, the ASM records  
data related to the assist systems starting sever-  
al seconds before the accident or near-accident.  
The data collected by ASM depends on the equip-  
ment and may include the following information:  
status information of the assist systems (for ex-  
ample, if they are turned on or off, system  
In certain situations, such as if an airbag has de-  
ployed or a parking process has been ended,  
technical data about this may be stored in the da-  
ta memory for autonomous driving. The data  
memory for autonomous driving is a read-only  
memory that has a limited amount of storage  
space. If the storage space is full, the oldest data  
will be overwritten with the newest data.  
events, etc.), control interventions (for example,  
1)  
System availability may be limited depending on the mar-  
ket.  
321  
Data privacy  
Exporting data  
Transmitted information  
You can read out the data memory for autono-  
mous driving and export this data to a USB stick.  
The settings depend on the vehicle equipment.  
Data collection  
Applies to: vehicles with data collection  
Depending on the country, Audi may be able to  
access the vehicle and collect data, for example  
for the following reasons:  
Data collection for research and development  
Data collection for statistics, analytics, and re-  
porting  
Requirement: the vehicle must be stationary, the  
automated systems must not be active, and the  
ignition must be turned on. A USB stick must be  
connected to the USB input.  
Applies to: MMI: Select on the home screen:  
SETTINGS > Data management > Statistics.  
Data collection for personalized evaluations  
Follow the instructions in the MMI.  
For example, various technical function data, en-  
vironmental data, driving data, and usage data  
will be collected for a specific purpose and for-  
warded to Audi. The data will be sent from the  
vehicle at the time the data is collected.  
The export will be canceled if you switch menus,  
for example.  
Recorded data  
The following data is recorded with encryption:  
You can find additional information in the MMI.  
Select on the home screen: SETTINGS > General  
> Legal notes > About Audi connect.  
Interactions from the driver (such as pressing  
the brake pedal)  
Vehicle dynamics (such as speed)  
Status of automated systems  
If you would like to change the data collection  
settings, contact an authorized Audi dealer or au-  
thorized Audi Service Facility for more informa-  
tion. Depending on the country and equipment,  
you may be able to change data collection in the  
privacy mode settings of your vehicle.  
Control requests  
Relevant measurements from monitoring the  
surroundings  
Image data from monitoring the surroundings  
System status, timestamp, and vehicle location  
when deactivating/activating park assist plus  
Privacy settings  
You can find additional information in the MMI:  
Applies to: vehicles with Audi connect  
Applies to: MMI: Select on the home screen:  
SETTINGS > General > Legal notes > About the  
data memory.  
Applies to MMI: Select on the home screen:  
SETTINGS > Privacy mode settings.  
To display additional information about the pri-  
Tips  
vacy settings and the associated symbols in the  
The data is processed and stored locally in  
the vehicle. It is not automatically transmit-  
ted to Audi or other third parties, for exam-  
ple through the cloud. The owner or driver is  
responsible for the data. Audi does not have  
access to it.  
status bar, press in the MMI.  
Requirement: the ignition must be turned on.  
Setting the maximum privacy settings  
When the Activate privacy mode function is  
turned on, the data connection is deactivated or  
sending of data is restricted, but all safety-relat-  
ed, legal, or contractually required Audi connect  
services remain activated. The majority of the  
Audi connect services are deactivated.  
For additional information and the evalua-  
tion of data, please contact Audi Customer  
Care.  
When the function is turned off, the data connec-  
tion will be available in order to use Audi connect   
322  
Data privacy  
services. After turning off the Activate privacy  
mode function, check the individual data catego-  
ries as described under Adjusting individual pri-  
vacy settings.  
If the transmission of data is limited, it will  
have the following effects on the exchange  
of data for Audi connect services and emer-  
gency calls, if equipped:  
The emergency call function will remain  
available without restrictions and will con-  
tinue to transmit data.  
Adjusting individual privacy settings  
In the MMI, you can adjust individually which data  
should be transmitted from the vehicle. If you  
turn on a data category, the data will be trans-  
mitted.  
If an online roadside assistance call is initi-  
ated, no data will be transmitted, but a  
call will be made.  
Online Car Care will remain available with-  
out restrictions and continue to transmit  
data, as long as the vehicle’s embedded  
SIM card is connected to the mobile phone  
network.  
You can also deactivate individual services for  
your vehicle at if you are logged into  
the vehicle as the key user ðpage 34. These de-  
activated services will not be available in the ve-  
hicle. For additional information, visit .  
1)  
If the Geofencing Alert, Speed Alert,  
and/or Valet Alert services have been acti-  
vated by the key user, then they will re-  
main available without restrictions and  
continue to transmit data.  
com.  
Note  
You are responsible for all precautions taken  
for data protection, anti-virus protection, and  
protection against loss of data on mobile de-  
vices that are used to access the Internet  
through the Wi-Fi hotspot.  
Stored destinations (favorites, last desti-  
nations) are only stored in the vehicle. If  
you allow transmission of data again,  
these destinations will be synchronized via  
the myAudi account. To prevent synchroni-  
zation of destinations, delete the destina-  
tions before you allow data to be trans-  
mitted again.  
Tips  
The following interfaces are not affected by  
changes to the privacy settings: Bluetooth,  
Bluetooth Low Energy (BLE), Wi-Fi, smart-  
phone interface, Near Field Communication  
(NFC), charging communication (high-volt-  
age system), Electronic Toll Collect (ETC),  
On-Board Diagnostic System (OBD) if equip-  
ped.  
Audi connect  
Applies to: vehicles with Audi connect Infotainment  
Audi collects, uses, stores and shares your per-  
sonal information, such as contact data, vehicle  
data, usage data, driving data and precise geolo-  
cation, in order to provide you with the products  
and services you have purchased or requested,  
and for a number of other purposes, for example,  
to track quality issues, to performance and safe-  
ty, to meet our internal compliance or legal re-  
quirements and to market to customers and po-  
tential customers. For a more complete list of  
the data we collect, how we use it and with  
whom we share it, please visit your Audi nation-  
If the maximum privacy settings are turned  
on, your vehicle may not receive certificates  
and security updates for establishing a se-  
cure connection, depending on vehicle  
equipment. In order to receive security up-  
dates and certificates, turn off the maxi-  
mum privacy settings for at least ten mi-  
nutes every three months. Make sure that  
your vehicle is connected to the Internet. A  
symbol in the MMI status bar indicates if the  
required data connection is available  
ðpage 26.  
1)  
In certain countries.  
323  
Data privacy  
The collection, use and sharing may vary depend-  
ing on your model and model year, your subscrip-  
tion status, or the service offering. For example,  
collection, use and sharing may vary between  
Audi connect services, if you have designated a  
key user, or if you are driving a model equipped  
with persistent data logging. Please review the  
complete Privacy Statement to understand our  
data handling practices with respect to a particu-  
lar service.  
You can find additional information about our da-  
ta privacy practices in your MMI.  
Applies to: MMI: On the home screen, select:  
SETTINGS > General > Legal notes > About  
Audi connect.  
Information about our privacy practices in con-  
junction with the mobile Audi connect applica-  
tion can be found in the Application’s Privacy  
Statement.  
For additional information about the privacy  
practices relating to Audi connect, myAudi, or  
other websites, applications or online services as  
well as your obligations with respect to using  
these services, and for additional information re-  
garding Audi connect terms and conditions,  
please visit your Audi national/sales region web-  
324  

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