Principle 29
Engineered design.
Engine, chassis, body. In every component
of the 911, we have invested years of
experience, thousands of ideas and
countless hours of development. Even the
smallest innovation would fill a book. Yet,
it is only when all individual parts work
asone that we see a particular principle
emerge: a harmonious overall concept
or– as our engineers sometimes call it –
the unique technical layout of the 911.
This principle has made the 911
fit for the
future since 1963. 2+2 seats are the
ideal concept for a compact and pure-
bred sports car that nevertheless offers
an astonishing amount of space and an
airy feel.
Then there is the compact engine in the
rear end: the optimum drive concept for
the 911. It is this position that helps to
ensure excellent traction and lends the
911
its unique driving feel.
The logical place for belongings in a
rear-engined sports car is the luggage
compartment at the front. This is key
to good travel comfort, remarkable
everyday practicality– and the strong
individuality of an unadulterated sports
car.
The perfect basis for superlative sporty
performance, which you can bring to the
road day in, day out.
How do we defend our position?
By always being one idea ahead.
Tradition and future of the 911
principle.
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