Get Data Privacy Guide for Ford Puma SUV 2019-2024

Data Privacy

•

Events or errors in essential systems,

for example headlamps and brakes.

WARNING: Do not connect

•

System responses to driving situations,

wireless plug-in devices to the data link

for example airbag deployment and

connector. Unauthorized third parties

stability control.

could gain access to vehicle data and

impair the performance of safety related

•

Environmental conditions, for example

systems. Only allow repair facilities that

temperature.

follow our service and repair instructions

Some of this data, when used in

to connect their equipment to the data

combination with other information, for

link connector.

example an accident report, damage to a

vehicle or eyewitness statements, could

We respect your privacy and are

be associated with a specific person.

committed to protecting it. The

information contained in this publication

Services That We Provide

was correct at the time of release, but as

technology rapidly changes, we

If you use our services, we collect and use

recommend that you visit the local Ford

data, for example account information,

website for the latest information.

vehicle location and driving characteristics,

that could identify you. We transmit this

Your vehicle has electronic control units

data through a dedicated, protected

that have data recording functionality and

connection. We only collect and use data

the ability to permanently or temporarily

to enable your use of our services to which

store data. This data could include

you have subscribed, with your consent or

information on the condition and status of

where permitted by law. For additional

your vehicle, vehicle maintenance

information, see the terms and conditions

requirements, events and malfunctions.

of the services to which you have

The types of data that can be recorded are

subscribed.

described in this section. Some of the data

recorded is stored in event logs or error

For additional information about our

logs.

website.

Note: Error logs are reset following a service

or repair.

Services That Third Parties

Note: We may provide information in

Provide

response to requests from law enforcement,

We recommend that you review the terms

other government authorities and third

and conditions and data privacy

parties acting with lawful authority or

information for any services equipped with

through a legal process. Such information

your vehicle or to which you subscribe. We

could be used by them in legal proceedings.

take no responsibility for services that third

Data recorded includes, for example:

parties provide.

• Operating states of system

components, for example fuel level,

tire pressure and battery charge level.

• Vehicle and component status, for

example wheel speed, deceleration,

lateral acceleration and seatbelt

status.

Puma (CF7) Vehicles Built From: 27-03-2023, CG3833en enGBR, Edition date: 202301, First-Printing

Data Privacy

The event data recorder in this vehicle is

SERVICE DATA

designed to record such data as:

Our dealers collect service data through

• How various systems in your vehicle

the data link connector in your vehicle.

were operating.

They use service data, for example error

• Whether or not the driver and

logs, to help them if you take your vehicle

passenger seatbelts were

for repair. They share this data with our

buckled/fastened.

technical team, if required, to help with

• How far (if at all) the driver was

diagnosis. In addition to using the

depressing the accelerator and/or the

information for diagnosis and repair, we

brake pedal.

use and share service data with our service

providers, for example parts suppliers,

• How fast the vehicle was traveling.

where required and where permitted by

• Where the driver was positioning the

law, for continuous improvement or with

steering wheel.

other information that we have about you,

This data can help provide a better

for example your contact information, to

understanding of the circumstances in

offer you products and services that may

which crashes and injuries occur.

be of interest to you according to your

preferences and where allowed by law.

Note: Event data recorder data is recorded

Our service providers are equally required

by your vehicle only if a non-trivial crash

by law to protect your data and retain it in

situation occurs; no data is recorded by the

accordance with data retention policies.

event data recorder under normal driving

conditions and no personal data or

Note: Third party repair facilities can also

information (for example name, gender,

collect service data through the data link

age, and crash location) is recorded.

connector.

However, parties, such as law enforcement,

could combine the event data recorder data

EVENT DATA

with the type of personally identifying data

routinely acquired during a crash

This vehicle is equipped with an event data

investigation.

recorder. The main purpose of an event

To read data recorded by an event data

data recorder is to record, in certain crash

recorder, special equipment is required,

or near crash-like situations, such as an

and access to the vehicle or the event data

airbag deployment or hitting a road

recorder is needed. In addition to the

obstacle; this data will assist in

vehicle manufacturer, other parties, such

understanding how a vehicle’s systems

as law enforcement, that have such special

performed. The event data recorder is

equipment, can read the information if they

designed to record data related to vehicle

have access to the vehicle or the event

dynamics and safety systems for a short

data recorder.

period of time, typically 30 seconds or less.

Puma (CF7) Vehicles Built From: 27-03-2023, CG3833en enGBR, Edition date: 202301, First-Printing

Data Privacy

Note: The modem continues to send this

SETTINGS DATA

information unless you disable the modem

or stop the modem from sharing vehicle

Your vehicle has electronic control units

data by changing the modem settings.

that have the ability to store data based

on your personalized settings. The data is

Note: The service can be unavailable or

stored locally in the vehicle or on devices

interrupted for a number of reasons, for

that you connect to it, for example, a USB

example environmental or topographical

drive or digital music player. You can delete

conditions and data plan coverage.

some of this data and also choose whether

Note: To find out if your vehicle has a

to share it through the services to which

modem, visit

you subscribe. See Settings (page 448).

Comfort and Convenience Data

MOBILE DEVICE DATA

Data recorded includes, for example:

If you connect a mobile device to your

• Seat and steering wheel position.

vehicle, you can display data from your

• Climate control settings.

device on the touchscreen for example,

music and album art. You can share your

• Radio presets.

vehicle data with mobile apps on your

Entertainment Data

device through the system. See Apps

(page 447).

Data recorded includes, for example:

The mobile apps function operates by your

• Music, videos or album art.

connected device sending data to us in the

• Contacts and corresponding address

United States. The data is encrypted and

book entries.

includes, for example, the vehicle

identification number of your vehicle, the

• Navigation destinations.

SYNC module serial number, odometer,

enabled apps, usage statistics and

CONNECTED VEHICLE DATA

debugging information. We retain it only

as long as necessary to provide the service,

The modem has a SIM. The

to troubleshoot, for continuous

modem was enabled when your

improvement and to offer you products

vehicle was built and periodically

and services that may be of interest to you

sends messages to stay connected to the

according to your preferences and where

cell phone network, receive automatic

allowed by law.

software updates and send vehicle-related

If you connect a cell phone to the system,

information to us, for example diagnostic

the system creates a profile that links to

information. These messages could

that cell phone. The cell phone profile

include information that identifies your

enables more mobile features and efficient

vehicle, the SIM and the electronic serial

operation. The profile contains, for

number of the modem. Cell phone network

example data from your phonebook, read

service providers could have access to

and unread text messages and call history,

additional information, for example cell

including history of calls when your cell

phone network tower identification. For

phone was not connected to the system.

additional information about our privacy

policy, visit or

refer to your local Ford website.

Puma (CF7) Vehicles Built From: 27-03-2023, CG3833en enGBR, Edition date: 202301, First-Printing

Data Privacy

If you connect a media device, the system

Examples of data that the system could

creates and retains a media device index

transmit are:

of supported media content. The system

• Vehicle identification number.

also records a short diagnostic log of

• Vehicle fuel type.

approximately 10 minutes of all recent

system activity.

• Current time.

• Vehicle location and direction.

The cell phone profile, media device index

and diagnostic log remain in your vehicle

• Whether the call was automatically or

unless you delete them and are generally

manually initiated.

accessible only in your vehicle when you

• Vehicle category.

connect your cell phone or media device.

• Number of occupants in the vehicle.

If you no longer plan to use the system or

your vehicle, we recommend you use the

Note: You cannot deactivate emergency

system reset function to erase the stored

call systems that are required by law.

information. See Settings (page 448).

System data cannot be accessed without

special equipment and access to your

vehicle's module.

For additional information about our

website.

Note: To find out if your vehicle has

connectivity technology, visit

EMERGENCY CALL SYSTEM

DATA - VEHICLES WITH: ECALL

When the emergency call system is active,

it may disclose to emergency services that

your vehicle has been in a crash involving

the deployment of an airbag or activation

of the fuel pump shut-off. Certain versions

or updates to the emergency call system

may also be capable of electronically or

verbally disclosing to emergency services

operators your vehicle location or other

details about your vehicle or crash to assist

emergency services operators to provide

the most appropriate emergency services.

If you do not want to disclose this

information, do not activate the emergency

call system.

Puma (CF7) Vehicles Built From: 27-03-2023, CG3833en enGBR, Edition date: 202301, First-Printing

Data Privacy for Your Ford Puma SUV 2019-2024

Related Topics

Popular Owner Manuals

Latest Owner Manuals