Introduction
Volksw agen’s Flagship
The introduction of the Volkswagen
Phaeton is the result of developments in
the international market for luxury cars.
Product quality alone is no longer sufficient
to guarantee success in highly-developed
markets. The prestige and value of the
brand are also decisive in influencing
purchasing decisions.
There are separate Self-Study
Programs on the following topics:
• The W Engine Concept
(821203)
• The Phaeton W12 Engine
Management System (892303)
• The Phaeton Heating and
Air Conditioning System
(894303)
The increasing importance of customer
brand awareness spurred Volkswagen’s
entry into the luxury-class vehicle
market segment.
• The Phaeton On-Board Power
Supply (895303)
With the launch of the Phaeton, we are
introducing a product that both meets the
technical requirements demanded by our
customers, and also satisfies the value and
prestige demands being made on the
Volkswagen brand.
• The Phaeton Convenience and
Safety Electronics (896303)
• The Phaeton Infotainment
System (897303)
• The Phaeton Air Suspension
(899303)
• The Phaeton Adaptive Cruise
Control (898303)
• The Phaeton Chassis (893303)
SSP270/241
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